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03
Colour
Colors help us stand out. They shape emotion and signal trust. Ferag uses a well-defined, minimal palette
Wordmark
01 Primary use
In addition to Swissness, red also stands for powerful energy, passion, energizing. White also stands for purity, new beginnings, impartiality, independence.
Ferag Red
Hex
#E30613
White
Hex
#FFFFFF
Black
Hex
#000000
02 Greys
Our grey colour palette that compliments our primary brand colour palette
03 Accents
Our accents colour palette that compliments our primary brand colour palette
Ferag red colours and it’s variants. The extended colours are only used for web/digital applications.
Blue colours exclusively used for the Ferag Technologies
Application
01 Secondary Colours by Legal Entities
Visual clarity. One brand. Three expressions.
To maintain a unified brand identity while allowing clear visual distinction between our legal entities, we use supplementary accent colours. These subtle but deliberate "pops" create recognisable differentiation without compromising the Ferag look & feel.
These colour accents are used only in print and visual materials to ensure consistent but differentiated communication across all legal entities.
Please consult the respective section on the Ferag Brand Website or contact the Marketing team for detailed implementation guidance and templates.
Technologies
- Uses the core colours
- With a pop of blue, a nod to the original colour of our machines.
- Symbolizes our heritage and continuity in print media technology.
04 Functional
Our wordmark is the primary visual identifier of our brand. It encapsulates Swiss-heritage combined with our in depth knowledge and experience in the graphics industry and intralogistics.
Orange
Hex
#F39200
Purple
Hex
#5E4E9C
Green
Hex
#95c11e
Learn more on
Ferag Imagery
Contact Us
Colour
Colors help us stand out. They shape emotion and signal trust. Ferag uses a well-defined, minimal palette
Web & App
Offline
Do’s and Don’ts
Global
01 Primary use
In addition to Swissness, red also stands for powerful energy, passion, energizing. White also stands for purity, new beginnings, impartiality, independence.
Ferag Red
Hex
#E30613
White
Hex
#FFFFFF
Black
Hex
#000000
02 Greys
Our grey colour palette that compliments our primary brand colour palette
03 Accents
Our accents colour palette that compliments our primary brand colour palette
Ferag red colours and it’s variants. The extended colours are only used for web/digital applications.
Blue colours exclusively used for the Ferag Technologies
Application
01 Secondary Colours by Legal Entities
Visual clarity. One brand. Three expressions.
To maintain a unified brand identity while allowing clear visual distinction between our legal entities, we use supplementary accent colours. These subtle but deliberate "pops" create recognisable differentiation without compromising the Ferag look & feel.
These colour accents are used only in print and visual materials to ensure consistent but differentiated communication across all legal entities.
Please consult the respective section on the Ferag Brand Website or contact the Marketing team for detailed implementation guidance and templates.
Solutions
- Uses the core Ferag colour palette, with red and white as the dominant colours.
- Represents energy, innovation and movement.
04 Functional
Our wordmark is the primary visual identifier of our brand. It encapsulates Swiss-heritage combined with our in depth knowledge and experience in the graphics industry and intralogistics.
Orange
Hex
#F39200
Purple
Hex
#5E4E9C
Green
Hex
#95c11e
Learn more on Ferag Imagery
Contact Us
Colour
Colors help us stand out. They shape emotion and signal trust. Ferag uses a well-defined, minimal palette
Web & App
Offline
Do’s and Don’ts
Global
01 Primary use
In addition to Swissness, red also stands for powerful energy, passion, energizing. White also stands for purity, new beginnings, impartiality, independence.
Ferag Red
Hex
#E30613
White
Hex
#FFFFFF
Black
Hex
#000000
02 Greys
Our grey colour palette that compliments our primary brand colour palette
03 Accents
Our accents colour palette that compliments our primary brand colour palette
Ferag red colours and it’s variants. The extended colours are only used for web/digital applications.
Blue colours exclusively used for the Ferag Technologies
Application
01 Secondary Colours by Legal Entities
Visual clarity. One brand. Three expressions.
To maintain a unified brand identity while allowing clear visual distinction between our legal entities, we use supplementary accent colours. These subtle but deliberate "pops" create recognisable differentiation without compromising the Ferag look & feel.
These colour accents are used only in print and visual materials to ensure consistent but differentiated communication across all legal entities.
Please consult the respective section on the Ferag Brand Website or contact the Marketing team for detailed implementation guidance and templates.
Solutions
- Uses the core Ferag colour palette, with red and white as the dominant colours.
- Represents energy, innovation and movement.
04 Functional
Our wordmark is the primary visual identifier of our brand. It encapsulates Swiss-heritage combined with our in depth knowledge and experience in the graphics industry and intralogistics.
Green
Hex
#95c11e
Orange
Hex
#F39200
Purple
Hex
#5E4E9C
Learn more on Ferag Imagery
