Design Overview
How we incorporate our fundemental designs in to Ferag Designs
Whether you’re preparing a document, sending an email, or joining a trade show – you represent our brand
Simple Guidelines:
- Use the official logo versions and stick to the approved colors (see our Logo Guides)
- Choose the correct font (Frutiger for marketing, Calibri for everyday use) (see our Typography Guides)
- Only use approved images and templates
When in doubt, ask Marketing – we’re here to support you Contact Us
01 Red Graphic Element on Images
Layer 1 Corporate Image
Layer 2 Red 20-95%, Layer 3 Red 100% InDesign-Effect: Multiply
02 Look & Feel
The ferag design is used across all themes for external as well as internal communication.
The design in internal communication must be visually coherent and correspond to the company‘s overall appearance.
Naming
01 How we name our products & services
ferag.XY only for products and services. All other designations without ferag.
The Registered symbol does not have to be used because ferag per se is protected worldwide and thus protects the complete name.
Application in the running text: ferag.skyfall must be written out completely at least once in the title. In the running text, ferag. can be omitted for the sake of readability. This applies in particular to the technical documentation. Note on abbreviations, e.g. Denisort = DSO. The abbreviations (e.g. in technical documentation) remain unchanged.
The release of new product or service names requires written approval from the Documentation/Standards Team in Hinwil. The application must be made in writing and is then submitted for consultation via this office. In this way, we not only ensure the protection of the name, but also the globally uniform handling and recognition with regard to naming. We also ensure the adaptation in possible documents that are created and/or managed by the Team. Dieter Zeiml will be happy to help in an emergency, if you have any questions or other comments in this connection.
Information
Example
Commercial Register
Ferag AG
Spelling in running text
Ferag
Ferag is written in lower case in the registered company logo.
Products
ferag.skyfall
ferag.denisort
ferag.easychain
Various examples with colour
ferag.denisort
ferag.deniway
ferag.doWarehouse (Please note the capital “W“ here as an exception in order to read and understand this name: do warehouse = doWarehouse).
ferag.skyfall
ferag.ecofix
Departments
Marketing
Finance
02 Sky Systems
The name element "Sky" symbolically represents the three-dimensional nature of our systems. Our solutions do not simply move products linearly from A to B; they make intelligent use of space across all three dimensions. "Sky" reflects this capability and highlights one of the key strengths of our technologies: the efficient utilization of available space.
The corresponding descriptors such as "fall," "move," and "sort" clearly and intuitively communicate the primary function of each solution. At the same time, this naming approach provides the flexibility to further develop and expand our portfolio according to a consistent and scalable naming principle in the future.
Design Overview
How we incorporate our fundemental designs in to Ferag Designs
Whether you’re preparing a document, sending an email, or joining a trade show – you represent our brand
Simple Guidelines:
- Use the official logo versions and stick to the approved colors (see our Logo Guides)
- Choose the correct font (Frutiger for marketing, Calibri for everyday use) (see our Typography Guides)
- Only use approved images and templates
When in doubt, ask Marketing – we’re here to support you Contact Us
01 Red Graphic Element on Images
Layer 1 Corporate Image
Layer 2 Red 20-95%, Layer 3 Red 100% InDesign-Effect: Multiply
02 Look & Feel
The ferag design is used across all themes for external as well as internal communication.
The design in internal communication must be visually coherent and correspond to the company‘s overall appearance.
Naming
01 How we name our products & services
ferag.XY only for products and services. All other designations without ferag.
The Registered symbol does not have to be used because ferag per se is protected worldwide and thus protects the complete name.
Application in the running text: ferag.skyfall must be written out completely at least once in the title. In the running text, ferag. can be omitted for the sake of readability. This applies in particular to the technical documentation. Note on abbreviations, e.g. Denisort = DSO. The abbreviations (e.g. in technical documentation) remain unchanged.
The release of new product or service names requires written approval from the Documentation/Standards Team in Hinwil. The application must be made in writing and is then submitted for consultation via this office. In this way, we not only ensure the protection of the name, but also the globally uniform handling and recognition with regard to naming. We also ensure the adaptation in possible documents that are created and/or managed by the Team. Dieter Zeiml will be happy to help in an emergency, if you have any questions or other comments in this connection.
Information
Example
Commercial Register
Ferag AG
Spelling in running text
Ferag
Ferag is written in lower case in the registered company logo.
Products
ferag.skyfall
ferag.denisort
ferag.easychain
Various examples with colour
ferag.denisort
ferag.deniway
ferag.doWarehouse (Please note the capital “W“ here as an exception in order to read and understand this name: do warehouse = doWarehouse).
ferag.skyfall
ferag.ecofix
Departments
Marketing
Finance
02 Sky Systems
The name element "Sky" symbolically represents the three-dimensional nature of our systems. Our solutions do not simply move products linearly from A to B; they make intelligent use of space across all three dimensions. "Sky" reflects this capability and highlights one of the key strengths of our technologies: the efficient utilization of available space.
The corresponding descriptors such as "fall," "move," and "sort" clearly and intuitively communicate the primary function of each solution. At the same time, this naming approach provides the flexibility to further develop and expand our portfolio according to a consistent and scalable naming principle in the future.
Design Overview
How we incorporate our fundemental designs in to Ferag Designs
Whether you’re preparing a document, sending an email, or joining a trade show – you represent our brand
Simple Guidelines:
- Use the official logo versions and stick to the approved colors (see our Logo Guides)
- Choose the correct font (Frutiger for marketing, Calibri for everyday use) (see our Typography Guides)
- Only use approved images and templates
When in doubt, ask Marketing – we’re here to support you Contact Us
01 Red Graphic Element on Images
Layer 1 Corporate Image
Layer 2 Red 20-95%, Layer 3 Red 100% InDesign-Effect: Multiply
02 Look & Feel
The ferag design is used across all themes for external as well as internal communication.
The design in internal communication must be visually coherent and correspond to the company‘s overall appearance.
Naming
01 How we name our products & services
ferag.XY only for products and services. All other designations without ferag.
The Registered symbol does not have to be used because ferag per se is protected worldwide and thus protects the complete name.
Application in the running text: ferag.skyfall must be written out completely at least once in the title. In the running text, ferag. can be omitted for the sake of readability. This applies in particular to the technical documentation. Note on abbreviations, e.g. Denisort = DSO. The abbreviations (e.g. in technical documentation) remain unchanged.
The release of new product or service names requires written approval from the Documentation/Standards Team in Hinwil. The application must be made in writing and is then submitted for consultation via this office. In this way, we not only ensure the protection of the name, but also the globally uniform handling and recognition with regard to naming. We also ensure the adaptation in possible documents that are created and/or managed by the Team. Dieter Zeiml will be happy to help in an emergency, if you have any questions or other comments in this connection.
Information
Example
Commercial Register
Ferag AG
Spelling in running text
Ferag
Ferag is written in lower case in the registered company logo.
Products
ferag.skyfall
ferag.denisort
ferag.easychain
Various examples with colour
ferag.denisort
ferag.deniway
ferag.doWarehouse (Please note the capital “W“ here as an exception in order to read and understand this name: do warehouse = doWarehouse).
ferag.skyfall
ferag.ecofix
Departments
Marketing
Finance
02 Sky Systems
The name element "Sky" symbolically represents the three-dimensional nature of our systems. Our solutions do not simply move products linearly from A to B; they make intelligent use of space across all three dimensions. "Sky" reflects this capability and highlights one of the key strengths of our technologies: the efficient utilization of available space.
The corresponding descriptors such as "fall," "move," and "sort" clearly and intuitively communicate the primary function of each solution. At the same time, this naming approach provides the flexibility to further develop and expand our portfolio according to a consistent and scalable naming principle in the future.
