Ferag Brand & Design - Quick guide
One Brand. One Voice. One Identity
01 Our Brand in a Nutshell
Our wordmark is the primary visual identifier of our brand. It encapsulates Swiss-heritage combined with our in depth knowledge and experience in the graphics industry and intralogistics.
Square design elements support this concept across all materials and spaces
Ferag = Originally "Fehr and Reist AG" → rooted in Swiss engineering
The Ferag brand stands for:
- Performance – Progress – Value
- Internally: People – Technology – Finance
The Red Cube – Our 3D Signature
Introduced at IfraExpo 2010, the red cube became our trade show trademark
It represents:
- Stability in a fast-changing world
- A space for innovation
- Strong, silent brand recognition – even without a logo
02 The Reist Symbol
The Reist Symbol – A Legacy of Structure and Purpose
- An early symbol of Ferag’s organizational thinking
- Sphere = Leadership | Ring = Coordination | Outer Circle = Employees
- Illustrates structured collaboration and entrepreneurial spirit
Usage Rule:
- Not part of Ferag’s current visual identity
- Must not be used in marketing or branded materials
- May appear only in business documents (e.g., next to Ferag AG in sender address) – including letters, contracts, invoices, etc.
03 Use of Legal Entities Names (e.g. Ferag Solutions, Ferag Technologies & Ethon Advisory)
Legal entity names are not independent brands.
They may only be used as sender identifiers, when:
- Registered in the com mercial register
- Appearing on legally binding documents like:
- Letters, quotes, invoices, contracts
- PowerPoint presentations → final slide only, to identify the responsible unit
Never to be used as standalone logos or in design layouts
04 Colour Palette
In addition to Swissness, red also stands for powerful energy, passion, energizing. White also stands for purity, new beginnings, impartiality, independence.
Ferag Red
Hex
#E30613
White
Hex
#FFFFFF
Black
Hex
#000000
Secondary Colours (Charts & Accents only)
- Orange: #f39200
- Green: #95c11e
- Purple: #5e4e9c
05 Legal Entities Colour Accents
Used only in print or visual applications to help differentiate legal entities — while keeping all designs part of the core Ferag identity.
Ferag Solutions
Groups colours only – red dominant
Ferag Technologies
Group colours + a pop of grey-blue (heritage reference)
Ethon Advisory
Shades of greens with a gold accent
For exact spec view go to our Colour Guides
06 Typography
Frutiger: Marketing Materials (licensed)
Calibri: Internal Documents, presentations, day-to-day use
Frutiger is used only by the marketing team
Calibri is clean, mordern and approved for everyone else
View details here: Typography
07 Image Guidelines
- People: Real, natura, authentic - no posed stock photos
- Products: Consistent angles, neutral backgrounds – always clean and technical
- Environments: Bright, cleare, desaturated tones – red overlays can be used subtly
- Symbolic Images: Use symbolic visuals of customer products or industries only when not referencing a specific project or client. Must be clean, reduced, modern, and purposeful.
View more details and examples here: Images
08 Design Style Principles
- Square-based visual language
- Structured, minimal layouts
- High contrast, clean lines
- Consistent logo placement
- Visual hierarchy with ample white space
View design applications here: Design
Your Role in the Brand
You are part of how Ferag is seen — every day.
From emails to trade shows, your work shapes our image.
Why it matters
- Strengthens brand recognition
- Unites us across countries and teams
- Builds credibility with customers and partners
- Supports our employer brand – from the inside out
What to do
- Use approved logos and formats
- Stick to the color and typography guidelines
- Apply legal entities names correctly
- Ask when in doubt – we’re here to help
Learn more on Ferag Logos
Ferag Brand & Design - Quick guide
One Brand. One Voice. One Identity
01 Our Brand in a Nutshell
Our wordmark is the primary visual identifier of our brand. It encapsulates Swiss-heritage combined with our in depth knowledge and experience in the graphics industry and intralogistics.
Square design elements support this concept across all materials and spaces
Ferag = Originally "Fehr and Reist AG" → rooted in Swiss engineering
The Ferag brand stands for:
- Performance – Progress – Value
- Internally: People – Technology – Finance
The Red Cube – Our 3D Signature
Introduced at IfraExpo 2010, the red cube became our trade show trademark
It represents:
- Stability in a fast-changing world
- A space for innovation
- Strong, silent brand recognition – even without a logo
02 The Reist Symbol
The Reist Symbol – A Legacy of Structure and Purpose
- An early symbol of Ferag’s organizational thinking
- Sphere = Leadership | Ring = Coordination | Outer Circle = Employees
- Illustrates structured collaboration and entrepreneurial spirit
Usage Rule:
- Not part of Ferag’s current visual identity
- Must not be used in marketing or branded materials
- May appear only in business documents (e.g., next to Ferag AG in sender address) – including letters, contracts, invoices, etc.
03 Use of Legal Entities Names (e.g. Ferag Solutions, Ferag Technologies & Ethon Advisory)
Legal entity names are not independent brands.
They may only be used as sender identifiers, when:
- Registered in the commercial register
- Appearing on legally binding documents like:
- Letters, quotes, invoices, contracts
- PowerPoint presentations → final slide only, to identify the responsible unit
Never to be used as standalone logos or in design layouts
04 Colour Palette
In addition to Swissness, red also stands for powerful energy, passion, energizing. White also stands for purity, new beginnin gs, impartiality, independence.
Ferag Red
Hex
#E30613
White
Hex
#FFFFFF
Black
Hex
#000000
Secondary Colours (Charts & Accents only)
- Orange: #f39200
- Green: #95c11e
- Purple: #5e4e9c
05 Legal Entities Colour Accents
Used only in print or visual applications to help differentiate legal entities — while keeping all designs part of the core Ferag identity.
Ferag Solutions
Groups colours only – red dominant
Ferag Technologies
Group colours + a pop of grey-blue (heritage reference)
Ethon Advisory
Shades of greens with a gold accent
For exact spec view go to our Colour Guides
06 Typography
Frutiger: Marketing Materials (licensed)
Calibri: Internal Documents, presentations, day-to-day use
Frutiger is used only by the marketing team
Calibri is clean, mordern and approved for everyone else
View details here: Typography
07 Image Guidelines
- People: Real, natura, authentic - no posed stock photos
- Products: Consistent angles, neutral backgrounds – always clean and technical
- Environments: Bright, cleare, desaturated tones – red overlays can be used subtly
- Symbolic Images: Use symbolic visuals of customer products or industries only when not referencing a specific project or client. Must be clean, reduced, modern, and purposeful.
View more details and examples here: Images
08 Design Style Principles
- Square-based visual language
- Structured, minimal layouts
- High contrast, clean lines
- Consistent logo placement
- Visual hierarchy with ample white space
View design applications here: Design
Your Role in the Brand
You are part of how Ferag is seen — every day.
From emails to trade shows, your work shapes our image.
Why it matters
- Strengthens brand recognition
- Unites us across countries and teams
- Builds credibility with customers and partners
- Supports our employer brand – from the inside out
What to do
- Use approved logos and formats
- Stick to the color and typography guidelines
- Apply legal entities names correctly
- Ask when in doubt – we’re here to help
Contact Us
Learn more on Ferag Logos
Ferag Brand & Design - Quick guide
One Brand. One Voice. One Identity
Overview
07
01 Our Brand in a Nutshell
Our wordmark is the primary visual identifier of our brand. It encapsulates Swiss-heritage combined with our in depth knowledge and experience in the graphics industry and intralogistics.
Square design elements support this concept across all materials and spaces
Ferag = Originally "Fehr and Reist AG" → rooted in Swiss engineering
The Ferag brand stands for:
- Performance – Progress – Value
- Internally: People – Technology – Finance
The Red Cube – Our 3D Signature
Introduced at IfraExpo 2010, the red cube became our trade show trademark
It represents:
- Stability in a fast-changing world
- A space for innovation
- Strong, silent brand recognition – even without a logo
02 The Reist Symbol
The Reist Symbol – A Legacy of Structure and Purpose
- An early symbol of Ferag’s organizational thinking
- Sphere = Leadership | Ring = Coordination | Outer Circle = Employees
- Illustrates structured collaboration and entrepreneurial spirit
Usage Rule:
- Not part of Ferag’s current visual identity
- Must not be used in marketing or branded materials
- May appear only in business documents (e.g., next to Ferag AG in sender address) – including letters, contracts, invoices, etc.
03 Use of Legal Entities Names (e.g. Ferag Solutions, Ferag Technologies & Ethon Advisory)
Legal entity names are not independent brands.
They may only be used as sender identifiers, when:
- Registered in the commercial register
- Appearing on legally binding documents like:
- Letters, quotes, invoices, contracts
- PowerPoint presentations → final slide only, to identify the responsible unit
Never to be used as standalone logos or in design layouts
04 Colour Palette
In addition to Swissness, red also stands for powerful energy, passion, energizing. White also stands for purity, new beginnings, impartiality, independence.
Ferag Red
Hex
#E30613
White
Hex
#FFFFFF
Black
Hex
#000000
Secondary Colours (Charts & Accents only)
- Orange: #f39200
- Green: #95c11e
- Purple: #5e4e9c
05 Legal Entities Colour Accents
Used only in print or visual applications to help differentiate legal entities — while keeping all designs part of the core Ferag identity.
Ferag Solutions
Groups colours only – red dominant
Ferag Technologies
Group colours + a pop of grey-blue (heritage reference)
Ethon Advisory
Shades of greens with a gold accent
For exact spec view go to our Colour Guides
06 Typography
Frutiger: Marketing Materials (licensed)
Calibri: Internal Documents, presentations, day-to-day use
Frutiger is used only by the marketing team
Calibri is clean, mordern and approved for everyone else
View details here: Typography
07 Image Guidelines
- People: Real, natura, authentic - no posed stock photos
- Products: Consistent angles, neutral backgrounds – always clean and technical
- Environments: Bright, cleare, desaturated tones – red overlays can be used subtly
- Symbolic Images: Use symbolic visuals of customer products or industries only when not referencing a specific project or client. Must be clean, reduced, modern, and purposeful.
View more details and examples here: Images
08 Design Style Principles
- Square-based visual language
- Structured, minimal layouts
- High contrast, clean lines
- Consistent logo placement
- Visual hierarchy with ample white space
View design applications here: Design
Your Role in the Brand
You are part of how Ferag is seen — every day.
From emails to trade shows, your work shapes our image.
Why it matters
- Strengthens brand recognition
- Unites us across countries and teams
- Builds credibility with customers and partners
- Supports our employer brand – from the inside out
What to do
- Use approved logos and formats
- Stick to the color and typography guidelines
- Apply legal entities names correctly
- Ask when in doubt – we’re here to help
Contact Us
Learn more on Ferag Logos
